The 6th Baltic Sea Cultural Heritage Forum calls for the attention of safeguarding the postwar and late 20th century built environments as valuable manifestations of the region’s history and development. The postwar 20th century built heritage in the region reflects the ideology and different interpretations of the welfare society in an eastern and a western context. Furthermore the late 20th century built heritage represents the general shift towards globalization and a stronger emphasis on individuality. The conference fosters to understand the importance of postwar and late 20th century built heritage as an integral part of sustainable development strategies of urban and rural landscapes.